Book a Consultation
Toronto · Advisory · Est. 2026

Loan-ready, by design.

Ragency builds the case for your business — the plan, the numbers, the application — to the standard Canadian lenders actually fund.

A practice built around
Business Plans Cash Flow Models Pitch Decks Application Review Advisory

Most loan applications don't get rejected on the merits.

They get rejected because the numbers don't reconcile with the narrative. Because the cash flow forecast shows a negative balance in month seven. Because the business plan reads like a template downloaded at 11pm, and the financials read like they were built by someone who has never seen the actual Futurpreneur workbook.

Lenders are not adversaries. They are pattern-matchers. They have read hundreds of plans, and they know within minutes whether yours was written by someone who understands how their capital moves — or by someone hoping enthusiasm will compensate for structure.

A strong application is not a longer application. It is one in which every figure has a footing, every assumption has a source, and the founder's story and the founder's spreadsheet say the same thing.

02 — Services

What we build, and how it gets used.

Each engagement is scoped to a specific lender and a specific decision. Nothing we deliver is generic.

i.

Business Plans

A lender-ready narrative document built around your specific application. We write the market analysis, operations plan, marketing strategy, and management summary in the structure Canadian lenders expect, with the level of specificity they require. No filler chapters, no recycled industry boilerplate.

25–45 pages DOCX + PDF Two revision rounds
ii.

Cash Flow Models

Twenty-four-month forecasts built directly in the Futurpreneur Canada and BDC templates — not a generic spreadsheet exported to look similar. We model startup costs, monthly sales ramp, COGS, fixed and variable expenses, owner draws, loan servicing, and GST/HST remittance so that cumulative cash flow stays above zero and every assumption is defensible under questioning.

Native XLSX Futurpreneur · BDC · Custom Assumption notes included
iii.

Pitch Decks

A concise visual companion to the written plan, designed for in-person presentations to lenders, mentors, and review panels. We translate the plan's strongest arguments into ten to fifteen slides built for the room you will actually be in — not a Sand Hill Road pitch competition.

10–15 slides PDF + editable source Speaker notes
iv.

Loan Application Review

For founders who have already drafted their materials and want a second set of eyes before submission. We audit the plan, the model, and the application form for internal consistency, lender alignment, and the specific weaknesses that get applications sent back for revision — and return a marked-up document with prioritized fixes.

Written audit Turnaround: 5 business days Follow-up call included
v.

Advisory Consultations

Hourly strategy calls for specific questions: which lender to approach, how to handle a co-applicant, how to revise after a soft decline, whether to apply to Futurpreneur's Side Hustle stream or the standard program. Discrete, focused, and useful — not a sales call disguised as advice.

60 or 90 minutes Recorded summary No retainer required
03 — Lenders & Programs

Programs we know by the cell reference.

We have built submissions for the templates below often enough to know their quirks — the Year 1 row offsets, the recalculation order, the questions reviewers ask twice.

Futurpreneur Canada
Standard loan · Side Hustle stream · BDC co-loan
BDC
Small business loan · Co-financed startup loan
RBC
Small business · CSBFP applications
Scotiabank
Scotia for Business · StartRight programs
TD
Small business banking · CSBFP
CIBC
Small business loans · CSBFP submissions
BMO
Business loans · Newcomer programs
Credit Unions
Meridian · DUCA · Alterna · regional partners
04 — How we work

Five steps, no surprises.

Every engagement follows the same arc. We tell you what comes next, when it lands, and what is needed from you to keep the timeline on track.

01

Discovery

A ninety-minute working session — in person where possible, video otherwise — to understand the business, the lender, the timeline, and the founder. We leave with a scoped engagement memo and a list of documents to gather.

Week 1
02

Drafting

We write the plan. Market sizing is researched from primary sources where the data exists, and triangulated where it doesn't. Operations and marketing sections are built from interviews, not templates. You receive a complete first draft for review.

Weeks 1–2
03

Financial Modeling

The cash flow forecast is built in parallel and reconciled against the narrative. Every revenue line, expense line, and assumption is documented. The model is then stress-tested against a slower-ramp scenario before delivery.

Weeks 2–3
04

Review & Refine

Two structured revision rounds with written feedback. We hold the line on what lenders actually want to see and push back where founder enthusiasm would weaken the document. The goal is a submission you would defend in a room.

Weeks 3–4
05

Submission Support

We package the final deliverables, walk through the lender's application form with you, and remain on call for the questions that inevitably come back from the review officer. The relationship doesn't end at delivery.

Through approval
05 — Who we work with

Sector experience that shortens the learning curve.

We have written for these industries enough times to know which assumptions a lender will challenge first.

Retail & storefront Import & wholesale Construction & renovation IT & software services Home care & healthcare services Accessibility & mobility products Food & beverage Personal services E-commerce Trades & contracting Professional services Light manufacturing
06 — Why Ragency

Four reasons founders choose us over a freelancer or a template.

i.

We work in the lender's templates, not around them.

The Futurpreneur cash flow workbook has a particular structure — Year 1 starts on a different row than Year 2, certain cells expect specific units, and recalculation order matters. We have spent enough hours inside that file to know its quirks cold, which means your reviewer sees a document that looks built by someone who has done this before.

ii.

Your narrative and your numbers tell the same story.

The single most common reason applications come back for revision is that the plan claims one thing and the model assumes another. We treat the business plan and the cash flow as a single document with two formats. Every revenue projection ties to a sentence in the marketing section. Every expense ties to an operational decision.

iii.

We push back where it helps you.

A consultant who agrees with every founder assumption is not advising — they are transcribing. We will tell you when your year-one revenue is too ambitious, when your owner draw is too low to be credible, and when a section of your plan is hurting more than helping. That candor is the product.

iv.

Canadian by default, not by adaptation.

We work in CAD. We know what CRA expects on the HST line. We understand the difference between a Futurpreneur Side Hustle application and a standard one. We build for the Canadian lending environment as a first principle, not as a US-template translation exercise.

07 — Frequently asked

Direct answers to the questions we hear first.

If yours isn't here, send it through the contact form. We will respond in writing.

We quote a fixed fee after the discovery call, scoped to your specific deliverables and lender. Most full business plan plus cash flow engagements fall between $2,500 and $6,500. Standalone services and advisory calls are priced separately. We do not work on commission or contingency — that model creates the wrong incentives for everyone.
A typical full engagement — discovery through final delivery — runs three to four weeks. Rush timelines of seven to ten days are possible for an additional fee, provided you can turn around document requests and revision rounds quickly. Standalone reviews and advisory calls happen on shorter cycles.
No, and you should be skeptical of anyone who does. Approval depends on factors outside any consultant's control — credit history, collateral, lender capacity, and the broader economic environment. What we guarantee is a submission that meets the standard of the lender you are approaching, presented in a form that gives your application the strongest possible reading.
A complete business plan in DOCX and PDF, a twenty-four-month cash flow model in the lender's native template, two structured revision rounds, written assumption notes for the model, and submission support through the lender's review process. Pitch decks and additional revisions are scoped separately when needed.
Two revision rounds are included in every full engagement, each consolidating your feedback into a single pass. Additional rounds are billed hourly. We structure it this way to keep the work moving — open-ended revision cycles tend to weaken a document rather than strengthen it.
A discovery call, a signed engagement letter, and a fifty percent deposit. Then we work through a document request — your existing financials if any, supplier quotes, lease terms, licenses, and any draft materials you've already started. We will not begin writing without the source material in hand.
Often, yes. A soft decline frequently includes specific feedback from the reviewer, and that feedback is the most valuable input we can have. We can audit your existing materials, address the points the lender raised, and prepare a resubmission to the same lender — or a stronger first submission to a different one.
Our entire practice is built around the Canadian lending environment — Futurpreneur, BDC, the Canada Small Business Financing Program, and the chartered banks. We can occasionally take on US or international work, but a lender-specific advisory firm in your own country will almost always serve you better.
08 — Book a Consultation

Start with a conversation.

Tell us about the business and the lender. We will respond within one business day with a recommended scope and a calendar link for the discovery call.

Direct calendar
Office
Toronto · Greater Toronto Area
Hours
Mon–Fri · 9:00–18:00 ET
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